Real Estate Blog

The web has revolutionized the field of real estate like no other niche. Well, maybe excluding online dating, but you get the point. The web has allowed people to point and click instead of driving endless miles wasting time and money on the weekend. While most people know they should market online now, there is an additional step most fail to take.

The video revolution has already occurred. We all get emails from our friends about bears falling out of trees on to trampolines and so on. YouTube is the major video online site. It is also a huge potential boon for home sellers and, frankly, home buyers. The key is to understand that there are two major benefits that you really can’t get anywhere else. Continue reading ‘Real Estate Marketing Tip – YouTube It!’ »

These days we hear a lot about using a mortgage lead generation system to generate new leads. As a result, many other marketing techniques that offer excellent potential to bring new blood into your mortgage business are being ignored. Let’s look at some of these other ways to increase your business.

Marketing is an important part of every business. How you go about marketing is as important as the actual marketing itself. The object is to first make your target audience aware of what you offer and then make them want to find out more about your services. Continue reading ‘Mortgage Lead Generation System’ »

Are you a loan officer who has been looking for new ways to generate more closings in this troubled market? Most mortgage loan originators have been searching for this elusive solution to the mortgage loan marketing problem. The biggest problem seems to stem from the fact that there are plenty of books, coaching, and “systems” being pushed as the answer to your troubles, that it’s often difficult to know what is fact, and what is fiction.

So what is a loan officer to do? Is there any marketing tool or vehicle out there that can help you to generate all the leads you need to boost your pipeline in a troubled economy? Let’s have a look at the verifiable facts: Continue reading ‘Online Mortgage Marketing – Here Are the Facts’ »

Most real estate marketing plans conjure up ways to get to as many potential candidates as possible. After all, part of marketing a property for sale or rent is about also coming into contact with future prospects that you could do business with. But adopting a “come one come all” approach may not be the best practice for you in the long run. Your goal is to come into contact with the right kind of prospects and having to constantly deal with bad prospects can be a real drag on your business. There are some things you can put into place at the front end as you design your marketing program that can save you big time.

Educate Your Prospects Ahead of Time – This is one of most important things you can do to improve your marketing efficiency. You can’t blame prospects for asking a lot of questions and wanting to see the property if you haven’t given them any information to start with. Simply by placing good content about your property at their disposal, your prospects will be more than happy to evaluate their fit with your property on their own. Sometimes you risk losing a prospect that really was a good fit because you never had the chance to point out why. But overwhelmingly, you will find that prospects having no business dealing with your property will filter themselves out automatically and that is far better than the risk of losing a one off prospect. Continue reading ‘Retool Your Real Estate System by Learning How to Avoid Bad Prospects’ »