I’ve always been one of the most expensive home stagers in my city, from the time I started my business, and I’ve never made any apologies about it. The way I saw it, and still do, was that it’s fine if everyone else wants to give their time away for basically nothing. It doesn’t mean I have to do the same thing.
Instead of trying to compete on price, which is a big mistake for almost any entrepreneur, I put my energy into marketing myself to be perceived as the expert home stager in my market. I wanted people to come to me when they were looking for the best. That led to me getting clients who knew they were going to have to pay more for my services and it was a much more effective marketing strategy than promoting myself as the cheapest stager out there. Continue reading ‘Home Stagers – It's Not All About Price’ »