Are you a loan officer who has been looking for new ways to generate more closings in this troubled market? Most mortgage loan originators have been searching for this elusive solution to the mortgage loan marketing problem. The biggest problem seems to stem from the fact that there are plenty of books, coaching, and “systems” being pushed as the answer to your troubles, that it’s often difficult to know what is fact, and what is fiction.
So what is a loan officer to do? Is there any marketing tool or vehicle out there that can help you to generate all the leads you need to boost your pipeline in a troubled economy? Let’s have a look at the verifiable facts: Continue reading ‘Online Mortgage Marketing – Here Are the Facts’ »